Business Address
Lenders might turn down credit applications if they discover the address provided is residential, which can often be identified through tools like Google Street View. To avert this problem, it is advisable to provide a physical business address when applying for credit.
In cases where a physical location is not an option, businesses can opt for a virtual office address through reliable services such as Coalition, or Da Vinci, which offer the advantage of a professional business address. It is crucial to maintain consistency with the address you use across all business documentation and records, both in digital and physical realms, including those filed with the Secretary of State. This consistency helps establish the business’s legitimacy and can be a critical factor in successfully obtaining credit.
Business Website
In today’s business landscape, having a professional website is critical for a company’s success. It’s important that your business’s online domain reflects your company name, preferably in the format of “yourcompany.com” or “yourcompany.net.” Platforms like Wix or Weebly, while user-friendly, may not offer the professional presence and control that come with a hosted domain through services such as GoDaddy.
Your business should be readily accessible and discoverable on major search engines and listing services including Yelp, Citysearch, Zagat, and in the 411 directories to enhance visibility. Furthermore, securing your website with a Secure Sockets Layer (SSL) is essential. SSL is a standard security technology that creates an encrypted link between a web server and a browser, ensuring that all data passed between the two remains private and integral.
Regularly updating your website’s design, ensuring proper backlinking, and adhering to best practices in website management are all actions that reflect positively on your company’s credibility with credit issuers and other stakeholders.
It’s also important for your website to process payments by recognizing a variety of credit card companies, indicating a level of convenience and security for customers. Consistency in your company’s information across public records such as the Secretary of State, business licenses and other public listings should align with what is presented on your website.
To further establish trust, display security certifications from McAfee, Verisign, TrustE, or similar on your site. These seals can reassure visitors of the legitimacy and safety of your website.
In the 21st century, a robust social media presence is non-negotiable for a thriving company. The company’s reputation online is often gauged by its social media activity—this includes endorsements, reviews, check-ins, media mentions, engagement, shares, and the number of followers. A well-maintained and active social media profile can enhance the company’s image and contribute to a positive perception among customers and credit issuers alike.
